NEW YORK, Sept. 22, 2021 (GLOBE NEWSWIRE) -- FCB today announced the elevation of its top two global strategic leaders: Nigel Jones & Vita Harris. Jones moves up from day-to-day operations to take on the Chairperson role for FCB, where he will partner with FCBs global leadership team on special projects. For Harris, the network is elevating the role and responsibilities of Global Chief Strategy Officer, which will now include FCBs evolving strategic offering for clients across all disciplines, focusing on innovation and continuing the Agencys ongoing commitment to diversity, equity and inclusion (DE&I). Both will report to FCB Worldwide Chief Executive Officer Carter Murray and will partner closely with him, Global CCO Susan Credle and FCBs recently appointed Global Head of Data Science & Connections, Tina Allan, to lead greater alignment of FCBs deep strategic capabilities with its robust performance and data offerings, including its rapidly expanding and award-winning creative data agency, FCB/SIX.
With Harriss leadership, FCB has continued in meaningful ways to build on its proud legacy of commitment to equality and inclusion and deliver strategic excellence across our global offices, which is why our creative product is stronger than its ever been. From our work for Walmart to the City of Chicagos Boards of Change, and Michelob Ultras Courtside, to our partnership with Google for the Canadian Down Syndrome Society, our inclusive approach throughout the process isnt something that sits on one side of the company it is a core part of who we are and howwe make work.
Harris has also been instrumental in evolving FCBs DE&I framework and led the introduction of the networks Disrupting Thought Patterns workshops, while also helping lead the expansion of cultural competency and workplace inclusion initiatives to all its offices. In 2019, Harris helped develop FCBs proprietary process to disrupt biases from seeping into the work across strategy, planning and creative which has been deployed globally and embraced internally by many of the agencys clients. Harris will continue leading these initiatives while also expanding FCBs strategic offering with data-driven performance capabilities enabled by FCBs ongoing investment in innovation.
With an impressive career built on a foundation of performance marketing firsts, Harris is the perfect fit to lead FCBs next strategic chapter. She pioneered the fusion of strategic planning, research and database marketing that created groundbreaking approaches to mining consumer insights and fueled fresh marketing communications programs that delivered big results. In her many leadership roles over the years, Harris has led the strategic vision for transformative strategies and high-ROI campaigns for global brands like American Express, Bank of America, Verizon and, most recently, Walmart.
We are so fortunate to have a legendary leader like Vita who is not only integral to creating groundbreaking campaigns that move the needle for our clients but is also passionate about shaping the advertising industry of tomorrow, and evolving FCBs journey and commitment to equality and inclusion in all that we do, said FCB Worldwide Chief Executive Officer Carter Murray. Her impact on our people, our clients and this industry are already profound, and with her continued leadership, we will make even greater contributions in achieving a more engaged and dynamic culture, in uncovering new data-driven insight and in delivering high-quality and culturally competent creative that will fuel new progress in our ongoing dedication to DE&I.
Im gifted the unique opportunity to strategically solve clients problems, drive positive transformation and ensure diverse and equal representation in everything we do. I am so hopeful for a more inclusive industry, and FCB continues to innovate how different perspectives and modern analytics can be used to put out valuable, respectful and forward-thinking work, said Harris.
Committed to giving back to help advance the industry, Harris also serves on the boards of the 4As, ANA Educational Foundation and NYWICI, and on the Ad Councils Campaign Review Committee, which appraises the direction of campaigns designed to promote social change. Among other accolades, Harris has been recognized as one of Adweeks 2020 Women Trailblazers and 4As 100 People Who Make Advertising Great, honored with an ADCOLOR Legend Award, and received the Missouri Honor Medal from the globally acclaimed Missouri School of Journalism in 2018. About FCB FCB (Foote, Cone & Belding) is a global, award-winning and integrated marketing communications company with a heritage of creativity and success dating from 1873. Named Cannes Lions 2020/2021 Network of the Year,Adweek 2020 Global Agency of the Year, 2020Ad AgeA-List Agency Standout and the #1 Global Network on The Good Report 2020, FCB focuses on creating Never Finished campaign ideas that have the power to transform brands, businesses and communities. With more than 8,000 people in 109 operations in 80 countries, the company is part of the Interpublic Group of Companies (NYSE: IPG). Visitfcb.comor follow @FCBglobal on Instagram and Twitter and FCB Global on Facebook and LinkedIn.
Melanie Mitchem +1 (917) 902-0998 melanie.mitchem@fcb.com
A photo accompanying this announcement is available at https://www.globenewswire.com/NewsRoom/AttachmentNg/871cb2b7-02ec-4f43-af68-8d3a3391aa98
FCB Elevates Nigel Jones & Vita Harris
Jones Takes On Chairperson Role as Harris Steps Up to Lead Global Strategic Group Evolution
